Nonprofit Marketing Resources

Donor retention is one of the most prevalent challenges for nonprofits. This is especially true during times of unique financial obstacles and unexpected events, such as the pandemic. However, Forbes has reported that the outlook for charitable giving in 2022 remains more promising than you might expect. The key to this is to keep your donors feeling appreciated, engaged with your mission, and optimistic about the difference they can make. So, how can you accomplish this?

#GivingTuesday—it’s like a Black Friday and Cyber Monday for nonprofit organizations. Created in 2012 to encourage consumers to break from the buying and give back, Giving Tuesday can mean big money. Last year, #GivingTuesday generated more than a billion dollars; $400 million of that was in the U.S. alone! Since its inception in 2012, the #GivingTuesday movement has raised over a billion dollars online in the U.S.

Countless for-profit companies donate to nonprofit organizations every day. Explore this list of companies that donate to nonprofits through corporate giving programs and find out how your organization might be able to discover a new revenue stream for change!

Fundraising is the lifeblood of your organization. It’s how you raise money for your cause, but also how you keep the lights on so your organization can continue doing its work. With the evolution of technology and apps, fundraising has never been easier or faster. One of the best tools your nonprofit can adopt to help with fundraising is Venmo.

No matter the size of your nonprofit organization, fundraising is vital to your success. Unlike for-profit ventures, you rely significantly on your ability to garner support from your community and the public at large, so the stakes for fundraising are high.