Nonprofit Marketing Resources

Let’s think of your organization as a tree, you grow different branches and extend far beyond your base. Those branches are the individuals that support your organization and keep you growing. You want to make sure they don’t get lost, no matter how tall your tree grows. You want everything to stay connected and for your organization to run seamlessly. This is where Salesforce software comes in.

If your nonprofit has any sort of online presence, chances are it has a Facebook page. If you’ve started separate pages for various campaigns, are merging your nonprofit with another, or have accidentally created duplicates, it’s important to know how to merge pages! The process is simple. First, you’ll want to be sure of four things.

Even after several years, WordPress remains a powerful tool for content management for nonprofit organizations. WordPress currently features over 58,000 plugins to customize your website and provide easy access to social media accounts and payment options. On top of the 58,000 plugins, nonprofits can choose third-party plugins and services for additional functions and security.

If your nonprofit has a dedicated blog writer or writing team, it’s worth ensuring they are trained in basic search engine optimization (SEO) writing strategies. Keyword research is arguably the most important part of SEO, so it’s important that your writer understands it to get the most out of their efforts. The most effective keyword research begins with a high-quality platform, which is why a little product research can go a long way.

Marketing a nonprofit organization can be a challenging task. With limited resources and funds, nonprofit marketers are tasked with creating awareness for their cause and engaging with their audience effectively. However, technology has made it easier for nonprofit marketers to streamline their tasks and achieve success. In this article, we will introduce you to 12 essential apps and tools that every nonprofit marketer should have in their toolbox.